CONSULTING & ADVISORY
WORK
Product strategy, programme design and trainer development for fitness brands who want it done right.
I work with operators and brands who need the gap closed between a good idea and a programme that performs, day after day, site after site. Twenty-eight years in the health and fitness industry means the advice comes tested – built, delivered, and refined in front of real members and real instructors, not just modelled on a slide.
Engagements are scoped around what’s actually needed – a single workshop, a programme build, or an ongoing advisory relationship – rather than a fixed package.
WHAT I OFFER
Product Development & Strategy
Member experience and format strategy for multi-site and franchise fitness brands – from concept through to rollout.
Programme Design
Precision-built class and training programmes, shaped within your brand playbook and engineered to hold their standard at every site and with every instructor.
Equipment
Independent guidance on equipment selection and supplier decisions, grounded in what actually holds up on the gym floor and in daily class use.
Trainer Development
Hands-on skills sessions for instructor teams – sharpening delivery, cueing and class execution so every session lands the way it’s meant to.
Let’s Talk
Tell me a bit about your brand, your studio, or the problem you’re trying to solve.
I’ll get back to you quickly.
