I’ve spent 28 years in health and fitness, building a career at the meeting point of strategy and delivery. I’m the product leader who never left the floor, designing the experiences, and still teaching them.

As a senior product leader, I’ve led member experience and format strategy across a multi-country franchise fitness network spanning the UK, Ireland, and Spain. Earlier, across nine years at a boutique indoor cycling brand, I ran fitness, digital, and talent, building scalable programmes designed to be delivered the same way by the hundredth instructor as the first.

I remain a working indoor cycling instructor, master trainer, and industry presenter – coaching the coaches and performing on stage and screen. My presenting credits include: International Fitness Showcase, Pure Energy, Solid Sound, Wexer (Denmark), Fitness Fiesta, Fit Fantastic, International Aerobics Week (Turkey), SATS (Sweden), including ‘Lose It’, a number-one selling fitness DVD for Universal Pictures, fronted alongside Olympic gold medallist Jayne Torvill. Most product leaders can’t hold a packed class; most instructors can’t write the strategy. I do both.

That instinct runs through everything I touch – frameworks over one-offs, playbooks over guesswork, experiences built to scale without losing their edge.

In the studio, that discipline becomes something riders feel: high performance, dynamic energy, and unwavering motivation. At the heart of it all is the music. I build each class track by track – a playlist that doesn’t accompany the ride, it drives it. And you’ll know me by the pink socks. They’re intentional.

Today I work independently across consulting, cycling instruction, and training – helping operators and brands build fitness products and experiences that perform commercially and on the floor.

Push hard. Think sharp. Never settle.

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